The Dubai Fitness & Wellness Business Group Business Luncheon, held on 30th April 2026 at the Two Seasons Hotel, brought together a strong cross-section of owners, operators, educators, suppliers, and professionals from across Dubai’s fitness and wellness sector for an afternoon of industry insight, collaboration, and connection.

Building on the momentum of the Group’s inaugural gathering, the luncheon provided a valuable platform for meaningful discussions around member engagement, business growth, emerging wellness trends, and the evolving future of the industry. The event reinforced the importance of collaboration, knowledge-sharing, and collective industry representation within Dubai’s growing fitness and wellness community.

The programme opened with a presentation from Mohammed Khalid AlMalik, representing Dubai Chambers, who outlined the value of membership within the Dubai Fitness & Wellness Business Group and the wider Dubai Chambers network. The presentation highlighted a range of practical business support services available to members, including legal document attestation, confidential dispute resolution, company and licensing assistance, networking opportunities, and access to programmes that support business growth, advocacy, and industry development.

As part of the Business Group’s ongoing commitment to industry advocacy, attendees were also presented with key findings from our recent sector survey examining the impact of the geopolitical situation in the region on fitness and wellness businesses. The findings provided valuable insight into current business sentiment, operational challenges, and emerging priorities, helping to inform ongoing discussions with stakeholders and support future industry initiatives.

Attendees also heard from two expert speakers delivering insightful and thought-provoking presentations. Daniel Webster, Co-owner of Aphobos CrossFit and Boxology, presented The Psychology of Retention: A 90-Day Blueprint for Predictable Member Loyalty, exploring behavioural psychology and practical retention systems designed to improve engagement and long-term member success.

Rob Jackson, Coach, Consultant, and Speaker, delivered The Science of Fat Loss: Understanding the Role of Peptide Medications and Fat Loss Protocols, providing an evidence-based overview of modern fat loss strategies, metabolic health considerations, and responsible protocols within the wellness and performance space.

The luncheon concluded with a collaborative networking session over lunch, creating valuable opportunities for attendees to strengthen relationships, exchange ideas, and continue shaping the future of Dubai’s fitness and wellness industry.