Catherine Hanson Farid serves as Director of Operations at REPs UAE and Chair of both ICREPs and the Dubai Fitness & Wellness Business Group. With more than three decades dedicated to shaping the UAE fitness sector, she leads initiatives that elevate professional standards, support industry growth, and strengthen collaboration across the regional fitness and wellness community.

Flavia De Simone is Director of Operations at Level Up Gyms, CEO and founder of Maya Yoga Academy, and an accomplished Italian entrepreneur. An E-RYT 500 and REPs Level 3 certified professional, she leads internationally accredited yoga and Pilates teacher training programs, advancing education and professional development across the Middle East and Europe.

With over 43 years of experience in sport facilities construction and fitness equipment supply across the Middle East and GCC, Raymond Kelly is a seasoned industry leader and respected company owner. As Treasurer of the Dubai Chambers Fitness and Wellness Business Group, he applies disciplined financial stewardship to deliver value, efficiency, and long-term benefit to its members.

Mark Di Sotto is a British military veteran and senior fitness industry leader with over 15 years of experience across the GCC. Having served as a Personal Trainer and Health, Fitness, and Nutrition Lecturer and Assessor, he combines frontline expertise with strategic leadership to drive innovation, strengthen operational standards, and foster collaboration across the regional fitness and wellness industry.

Cloè Sommadossi is an International Movement Expert and Pilates Educator with nearly three decades of experience, Founder of Pilates Academy, and a Harvard Leadership School graduate. An NPCP Certified Instructor and Pilates Method Alliance Board Member, she has delivered more than 30,000 hours of Pilates education and clinical movement practice worldwide, shaping professional standards across the Middle East and beyond.

Hala Aluraibi is an accomplished entrepreneur and executive with decades of experience leading ventures across fitness, wellness, F&B, entertainment, technology, and investment. Recognized for her strategic vision, operational excellence, and people-centred leadership, she has built and scaled transformative businesses and now contributes her insight and governance expertise to advancing the fitness and wellness sector.

Kevin Teixeira is the CEO and Co-Founder of Warehouse Gym, the UAE’s leading premium fitness chain. He drives strategic growth, brand innovation, and community-focused development, fostering a culture built on authenticity and performance while creating environments where individuals connect, train, and grow together across the region’s evolving fitness landscape.

Yousuf Al Gurg is an Emirati entrepreneur and Founder and Managing Director of Gravity Calisthenics Gym, the MENA region’s first dedicated calisthenics and parkour facility. A Board Member of the World Calisthenics Organization and Manager at the Dubai Economic Development Corporation under the D33 agenda, he supports innovation, youth engagement, and the future growth of the fitness sector.

Asma Hilal Lootah is the Founder and Owner of the award-winning The Hundred Wellness Centre and the first Emirati woman to open a Pilates studio in the UAE. A pioneer in holistic wellness for more than 15 years, she combines entrepreneurial leadership with a passion for mindful living, inspiring communities through innovation, balance, and purpose-driven wellbeing initiatives.