The inaugural Fitness & Wellness Business Group Business Luncheon, held in November 2025, marked a significant milestone for the industry and the official introduction of a unified platform dedicated to advancing the sector’s growth and collaboration.

Bringing together a strong audience of owners, operators, educators, and professionals from across the fitness and wellness ecosystem, the luncheon created a space for meaningful dialogue, shared insights, and forward-thinking conversations. The event also celebrated the formal launch of the Dubai Fitness & Wellness Business Group, a not-for-profit initiative established under the directive of Dubai Chambers, with the Board introduced to the wider community.

A standout moment of the afternoon was an intimate fireside conversation between Barbara O’Neill and Catherine Hanson Farid, exploring the evolving intersection of fitness, wellness, and longevity. The discussion highlighted the importance of holistic, preventive, and human-centred approaches in shaping the future of leadership, education, and operational practices within the industry.

The luncheon concluded with a collaborative networking session over lunch, reinforcing the strength of connection, partnership, and shared vision within the growing fitness and wellness community.

We extend our sincere thanks to our event sponsor, klouds.ae, for their support in making this milestone gathering possible.